BABU'S
PROJECT
WHAT WE DID
CONTEXT
For 15 years, Babu’s has been known as a place to arrive, enjoy and stay a little longer. But what makes every visit possible starts long before the doors open. While Zurich sleeps, the Babu’s Bakery is already at work, baking everything that will make its way to four locations across the city the next morning. For its anniversary, the ambition was to bring this unseen side of Babu’s into the spotlight and create a platform that could live beyond the celebration.
CREATION
“We Bake Your Day” turns the time, craft and people behind Babu’s into the heart of the brand. Developed from concept through creative direction to full production, the campaign is led by a documentary-style film following one night inside the bakery, with timestamps tracing the hours and personal voices from the mother-daughter duo behind Babu’s adding another layer to the story. Accompanied by cutdowns and a warm photographic world, the platform brings the making of Babu’s closer to the moments people know and love.
COLLABORATORS
Concept & Production: Marty—Trezzini
Creative Concept & Direction: Francesca Kleinstück, Yves Marty, Alix Gerber
DP: Jonas Steinbacher
Photographer: Jonathan Labusch
1st AC: Gian Niggli
Gaffer: Kevin Ciotta