Daylong

PROJECT

Enjoy the Sun

WHAT WE DID

Production — Film & Photography — Online, Social, OOH, PoS

CONTEXT

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Suncare communication is usually driven by caution. For Daylong™ by Galderma, the new platform “Enjoy the Sun” puts the brighter side of suncare front and center, shifting the focus to a more positive, energetic perspective and a younger mindset, without losing credibility.

CREATION

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Together with We’RR and in collaboration with Wolfgang Bark, Marco Bienek and Pia Koller, we translated this shift into a visual language that puts sun-soaked moments at the center. Shot across city, lake and sports environments, we captured relaxed and carefree outdoor experiences in their best light. The result is a flexible pool of film and photography, carrying one clear vibe across social, digital, out-of-home and in-store: enjoy the sun.