LIAH Design

PROJECT

The Art of Living

WHAT WE DID

Brand Campaign — Film, Photography — Online, Social

CONTEXT

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Light Hearted Living - not only does this represents the philosophy of the Swiss furnitue brand LiAH Design, it is embodied in their wide range of multi-functional products.

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There is no functional allocation of spaces, which is why LiAH Design appreciatesall rooms of living in a home from the living room to the outdoor terrace, as a symbiosis that can be recombined again and again.

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How can this modular design philosophy be reflected in LiAH Design’s products, as well as their marketing?

CREATION

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An integrated content strategy was developed to market the brand’snew furniture collection — with the aim to showcase their diverse product range in a manner that differentiates the brand from larger furniture houses. The strategy sought to convey the lightness and joie de vivre that LiAH embodies to its core.

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The Art of Living”, a holistic content campaign, consisting of a short film, various content snacks and a new imagery, was developed as a result

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Through storytelling, charm and a dash of humor, LiAH Design’s new content strategy was designed to represent the lightness of being - in the spirit of Light Hearted Living.