For more ease at home: Inspiring you to enjoy the essence of life through original storytelling and an integrated content strategy.

    The Art of Living

    Brand Campaign — Film, Photography — Online, Social


Light Hearted Living - not only does this represents the philosophy of the Swiss furnitue brand LiAH Design, it is embodied in their wide range of multi-functional products.

There is no functional allocation of spaces, which is why LiAH Design appreciatesall rooms of living in a home from the living room to the outdoor terrace, as a symbiosis that can be recombined again and again. 

How can this modular design philosophy be reflected in LiAH Design’s products, as well as their marketing?


An integrated content strategy was developed to market the brand’snew furniture collection — with the aim to showcase their diverse product range in a manner that differentiates the brand from larger furniture houses. The strategy sought to convey the lightness and joie de vivre that LiAH embodies to its core.

The Art of Living”, a holistic content campaign, consisting of a short film, various content snacks and a new imagery, was developed as a result 

Through storytelling, charm and a dash of humor, LiAH Design’s new content strategy was designed to represent the lightness of being - in the spirit of Light Hearted Living.


    Agency: Marty—Trezzini

    Production: Marty—Trezzini

    Director: Yves Marty

    Photography: Gianluca Trezzini

    DoP: Nino Michel

    Gaffer: Oliver Muff

    1. AC: Raphael Schulze-Schilddorf

    Art Direction: Alix Gerber

    Styling: Romina Häner

    Production Design: Natalie Fitzgerald

    Sound Design: Jingle Jungle