PROJECTThe Art of Living
WHAT WE DIDBrand Campaign — Film, Photography — Online, Social
Light Hearted Living - not only does this represents the philosophy of the Swiss furnitue brand LiAH Design, it is embodied in their wide range of multi-functional products.
There is no functional allocation of spaces, which is why LiAH Design appreciatesall rooms of living in a home from the living room to the outdoor terrace, as a symbiosis that can be recombined again and again.
How can this modular design philosophy be reflected in LiAH Design’s products, as well as their marketing?
An integrated content strategy was developed to market the brand’snew furniture collection — with the aim to showcase their diverse product range in a manner that differentiates the brand from larger furniture houses. The strategy sought to convey the lightness and joie de vivre that LiAH embodies to its core.
The Art of Living”, a holistic content campaign, consisting of a short film, various content snacks and a new imagery, was developed as a result
Through storytelling, charm and a dash of humor, LiAH Design’s new content strategy was designed to represent the lightness of being - in the spirit of Light Hearted Living.
Director: Yves Marty
Photography: Gianluca Trezzini
DoP: Nino Michel
Gaffer: Oliver Muff
1. AC: Raphael Schulze-Schilddorf
Art Direction: Alix Gerber
Styling: Romina Häner
Production Design: Natalie Fitzgerald
Sound Design: Jingle Jungle