Siech Cycles

PROJECT

For the Love of Riding

WHAT WE DID

Concept & Production — Film & Photography — Online, Social, Print

CONTEXT

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This wasn’t about showing bikes, it was about capturing the moment riding takes over. That split second of clarity, movement, freedom. With a fresh brand direction from Wieden+Kennedy, Siech Cycles asked us to bring For the Love of Riding to life. Not as a line, but as something you experience.

CREATION

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Together with friends and fellow film production TYMA, we created a brand film and full visual world that plays like a love letter to cycling. Filmed in Zurich to capture the rider’s point of view – emotional and stripped back. Cyrill Matter’s photography brings a warmth that mirrors the film’s tone. A creative collaboration from the first sketch to the final frame. You feel it because we did.