The Jersey Secret


Production — Film — Online, Social


The #Trikotfarben campaign by Swisscom, led by creative directors Andy Lusti and Susen Gehle, builds on the brand's famous and award-winning #Pistenfarbe initiative of 2022. It features slope painter Bruno Böhlen, who connects Swisscom's support with the Swiss national football team's iconic jersey colors. The campaign aims to unite fans and the national team during the European Championship, symbolizing national pride and passion through original storytelling.


The story of Bruno's next adventure is told through engaging content that highlights the Swiss team's vibrant jerseys. By involving real-life football players and fans, Swisscom strengthens its brand image as a proud supporter of Swiss sports, enhancing its connection with the audience through creative and relatable storytelling.


Concept: Andy Lusti & Susen Gehle

Production: Marty—Trezzini

Creative Director: Jürg Brauchli

Communication Functional Lead: Simon Lanzi

Director: Yves Marty

Producer: Gianluca Trezzini

DOP: Jonas Steinbacher

1. AC: Tim Rüegg

Gaffer: Fabio Stecher, Niculin Felix, Jonas Rasi

Assistant Producer: Lea-Gioia Gloor

Production Design: Lara Roos

Assistant Production Design: Samuel Heuberger

Sound: Florian Hillner

Best Boy: Emil Maeder

Hair & Makeup: Viviane Saner

Color Grading: Franziska Heinemann

Sound Design: Levi Giger