Volkswagen
PROJECT
WHAT WE DID
CONTEXT
How do you merge the emotion of football with the energy of a car brand? INGO Zürich found a simple answer: by turning joy into currency. For the UEFA Women’s Euro 2025, Volkswagen fans could “cheer their way to a discount” — the louder the cheer inside a VW vehicle, the higher the reward, measured by decibels at the dealership. A smart link between the shared passion of fans and drivers alike.
CREATION
To bring the idea to life, we joined forces with INGO Zürich to produce the campaign film featuring national team players Iman Beney, Luana Bühler and Ramona Bachmann. The film leads the campaign across TV, digital and social. Additional key visuals were shot to be used in out-of-home placements and point-of-sales stations at dealerships across Switzerland. A fast-moving production that captured real energy, brought to life across all channels.
COLLABORATORS
Director: Yves Marty
DoP: Daryl Hefti
1. AD: Francesca Kleinstück
Photographer: Dominik Baur
Executive Producer: Gianluca Trezzini
Line Producer: Pauline Schmid
Production Assistant: Leon Frielingsdorf
Production Assistant: Emil Maeder
Production Assistant: Florian Ribi
1. AC: Nils Gabelgaard
Grip: Taffy Oyewusi
Gaffer: Raphael Toel
Best Boy: Jakob Wessely
Gaffer: Constantin Popp
Gaffer: Yoro Tobler
Gaffer: André Bricker
Gaffer: Noah Malin
DIT/Phantomflex Operator: Pascal Pendl
Sound: Dieter Meyer
Production Design: Oltre Design
Hair & Makeup: Claire Boutellier & Vivienne Rohr
Styling: Romina Häner & Tara Chkair
Runner: Otso Kaukonen
Color Grading: Matic Prusnik
VFX: Das alte Lager
Sound Design: DubDub Studios
Photo Post-Production: Felix Schregenberger & Linus Schneider