Zweifel x Aromat®

CONTEXT

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Two iconic Swiss brands. One idea that felt almost too obvious to be true.
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What started as a simple TikTok post by creator Dabbax — casually suggesting Aromat®-flavored Zweifel chips — quickly turned into a shared desire. The community picked it up, commented, shared, pushed. Newspapers talked about it and an inside joke became a real demand.
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When Zweifel and Aromat decided to make it happen, the task was clear: don’t overproduce it. Treat the launch as what it already was: A cultural moment that is social-first, community-driven and built to travel far beyond a single channel.

CREATION

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Zweifel got us on board early to lean into the rumour: We teased the idea through a social-first video to drive speculation around Switzerland's dream collaboration.

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Together with creative agency Jung von Matt, we then produced a content series with Noah Bachofen and Dabbax — the two faces most closely tied to the idea itself and the community that started it all.

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The launch was amplified through a nationwide OOH and DOOH campaign, turning Zweifel x Aromat® into one of Switzerland's most talked-about product launches of the year.

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Aromat® is a registered trademark of Unilever. Used under license. All rights reserved.